Trade Shows: a necessary investment

In the P.O.P field trade shows have become a must to stay relevant. Some think that if they don’t invest the time and travel to go to these they will save money but in the long run it will end up hurting business. Trade shows for the industry ‘POP’ up all over and feature exciting [more...]

P.O.P and driving up sales

In today’s economy shoppers are better prepared and do their research before they buy. Even so, 76% of consumer decisions are still being made in the store all thanks to displays and branding cues. Studies have also shown when a brand has their display out 1 in 6 will buy that brand just because they [more...]