Bloggers Influence

Blogging has taken off with millions of writers putting their lives, ideas, and stories out into the world. Some blogs take off and the following can reach thousands. Blogging quickly became an industry waiting to make money. Companies took notice of the outreach that blogs can have to a specific market and jumped on it. [more...]

Marketing to Tweens; the $200 billion dollar market.

Tweens are complicated. Considered “too old for toys, too young for boys (and girls),” this demographic of kids ages 9 to 14 is feisty, opinionated, honest, sharp, cynical, and responsible for $200 billion in sales a year. That means tweens yield a tremendous amount of purchasing power, which is why every marketer needs to keep [more...]