KEEP IT SIMPLE

Nowadays, displays have gone high tech and become visually stellar. While new technology allows for anything you can dream of, high tech may be hurting your displays, leaving a lot of businesses believing the old adage: simple is better.

An intricate display can win over a client and look amazing at the prototype and first run stages, but when it comes down to installation you lose in error. Even with the best instructions, store checks, and assembly teams, you still have an average 60% fail rate. Displays are either installed incorrectly, damaged, or missing items. The more complex a display is, the higher the rate for error can be, too. What good is an amazing display with all the bells and whistles if it doesn’t work and therefore doesn’t reach the customer?

With all the factors that are out of your control, why not go with simple is better. A beautiful display can be appealing and fun and still be simple at the same time. Most importantly, it can also be easy to install and maintain, increasing maximum customer exposure. Simple can also be more cost effective. Decreasing install issues and maintenance upkeep can lower the project costs. The more reliable the display is, the more savings get into your hands.

When it comes to instruction sheets, it is critical that they be detailed, while still being concise and to the point. A detailed sheet can save time on install and training. If it’s easy to understand, there is less room for error, which lowers the failure rate. On a polled study, installers preferred clear pictures 95% of the time. Taking the time to perfect the instructions can only help your projects success.

Another tip to keep it simple is to do as much as you can before the display leaves your door. Try and design something that can be mostly installed and packaged before it hits the store. This enables you to control how it looks and ensure its put together correctly. Once it hits the store, the install team or store employee will have as few steps as possible to follow and will therefore lower fail rates. You can have more peace of mine knowing it will be done correctly.

Of course, nothing is ever 100% perfect, but taking the extra time to think about the big picture can keep that number as close to 100% as possible. Needless to say, the better the display and the lower the fail rates, the happier the client, which means more business revenue coming in. So remember… keep it simple!