USING TECHNOLOGY IN POP DISPLAYS

POP displays can take various forms, including shelf-mounted signs, hanging posters, tester products, and more. Since an estimated 70% of purchase decisions are made within the retail store itself, effective POP displays can have a dramatic impact on sales for a particular product category or brand. Recently, static signs have begun to give way to electronic and multi-media displays. The software used to control these displays typically allows for near-real time content updates, allowing brand managers to run instant marketing experiments, geographically targeted promotions campaigns, and more. Not to mention how much more attractive and attention getting they are. Now a day’s technology is where it’s at.

Custom media displays are not just a display rack but highly effective promotional tool that aims to convince casual onlookers to buy the displayed products. This requires attracting the attention of customers present in a store and providing them information which encourages them to buy. So these displays:

* Attract more customers and answer more questions on the spot

* Provide them interesting information related to product and offers instantly

* Encourage them to buy product

* Boost the sales

* LCD messages allow your brand message to get to a wider audience

* Customized displays allow a client to create a unique image for the customers

LCD displays can be stand-alone units or counter top units. The size and design of these displays are endless and can be customized to work however you need them too.

Custom LCD displays go a long way in improving the sales of your products and boosting your company’s image. Customers would much rather look at something visually stimulating than a static graphic. Even the best graphics can’t compare to a moving screen image paired with sound.

The startup cost may detour you away from LCD’s initially but when you can re-program as many times you like, the return on investment is huge. Technology is on the rise and now is the time to get on board.